Your ultimate goal is most likely to acquire paying customers, so it’s important to track how effective your marketing campaigns are at generating customers. There are several steps you should take to ensure that you are able to collect and measure this data.
There are several web analytics tools out there that will track how much traffic your site is generating and where that traffic has come from, but there aren’t many that will tell you which of those traffic sources generated leads and customers. HubSpot will let you do this.
- If you are a HubSpot Medium or Large customer, you’ll be able to integrate HubSpot with your existing CRM such as SalesForce, SugarCRM, or Microsoft Dynamics.
- If you are a HubSpot Small customer, you’ll be able to close your leads using the HubSpot leads tool.
It’s important to measure your success acquiring customers for your business over time. This will help you determine which of your marketing campaigns have achieved positive return on investment (ROI). It will also help you see which of your marketing campaigns need further optimization so that you can reach your monthly goals.